Fidelity Bank Plc has disclosed that 2,600 of its customers had so far been rewarded with over N2.6bn cash rewards in the last four years under the bank’s loyalty reward scheme.
Speaking at an event where cash prizes were given to 17 additional customers which held at the Banex Plaza, Abuja, the regional Bank Head, Mr Halilu Malibu emphasised the fact that the bank has decided to reward its loyal customers to encourage them to save more.
According to him, the bank would continue to come up with innovative products that would meet the needs of its customers.
The Program Manager, Retail Banking, Mrs Ugonnaya Okoro also said that the loyalty reward scheme was part of efforts to improve saving culture among Nigerians.
The scheme is meant to reach out to 6,000 customers in a continuous exercise and has extended to Kaduna, Yola, Bauchi, Lafia and will further extend to other states sooner rather than later.
Okoro said the loyalty scheme is divided into two for children and adults.
In the children scheme called the Sweeter Account, N150,000 was the reward while Fidelity Personal Savings Scheme, which was the adult version gave N500,000 to each beneficiary.
One of the beneficiaries of N500,000, Mr Amobi Ifeanyi Chinedu who couldn’t hide his joy lauded the good gesture from Fidelity bank and assured to bring other members of his family to open an account with Fidelity Bank.
